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Marketing Specialist

The Mill is looking for an emerging marketing leader to join our team. If you’ve been working as a solo marketer or a marketing coordinator for a few years, and you’re ready to step up to a bigger role and deepen your marketing skills, we want to talk with you!

This is a new role, working closely with our Head of Operations and Marketing to develop and execute campaigns to support The Mill’s entrepreneurial programming and our coworking membership community. You’ll work out of a gorgeous, historic building in downtown Bloomington (with some flexibility for remote work). You’ll tell inspiring stories of innovative, creative people building Bloomington’s coolest startups, and you’ll nerd out with us over marketing techniques and marketing data.

You should bring a solid understanding of marketing principles, 2-3 years of professional marketing experience, and an interest in video and content marketing. You’re an expert, continuous learner who is not afraid to try something new, and you love playing a key role in supporting a team effort. You’re creative, you enjoy a fast pace, and you want to put your marketing powers to work for something more exciting than widgets

ROLES & RESPONSIBILITIES

  • Recurring tasks, 50%
    • Lead social media production, scheduling, and posting
    • Manage email, including 3 monthly newsletters and member communications
    • Ensure timely launch and completion of marketing campaigns and pieces for Mill programs and membership across various platforms
    • Follow marketing plans, visual branding, and messaging guidelines set by the Head of Operations & Marketing
    • Collaborate on long-term marketing vision, strategy, and needs
  • Content creation, 40%
    • Tell the story of The Mill and its members through engaging content marketing
    • Plan, record, edit, share, and archive short video content
    • Work with the Executive Director and Head of Operations & Marketing to record, edit, produce, and share high-quality podcast content
  • Web traffic, 10%
    • Increase traffic to our websites, social followers, and list subscribers 
    • Monitor analytics across platforms and pivot as data indicate

QUALIFICATIONS

  • 2-3 years’ experience in a marketing role
  • Professional experience creating, curating, and managing social media 
  • Experience or interest in learning to create video and podcast content
  • Data-driven self-starter with a service orientation—our team has each other’s backs
  • Comfortable working quickly and on multiple campaigns simultaneously
  • Excellent communication skills and grammar
  • Familiar with or willing to learn the programs we use regularly: Canva, Mailchimp, HootSuite, WordPress, Airtable 
  • Bonus: intermediate skills in InDesign/Adobe Creative Suite 

COMPENSATION & BENEFITS

  • 3 weeks of PTO in year 1, 4 weeks in year 2 and beyond
  • Health, life, vision, and dental insurance
  • 401(k) with company match after the first year of employment
  • Use of company MacBook Pro
  • Performance reviews twice annually
  • Opportunity for raises twice annually

Please fill out all the required fields and attach your resume below. Thank you!

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